The Central West Coast Chapter of the Florida Public Relations Association
Presents “Building and Sustaining a Thought Leadership Platform”
With Joseph S. Grano, Jr
January 18 at The Francis in Sarasota
Joseph S. Grano, Jr., is the president and founder of Next-Mark, LLC, a marketing solutions company representinglocal and international clients.
Sarasota, FL. The Central West Coast Chapter of the Florida Public Relations Association (CWC-FPRA) is hosting “Building and Sustaining a Thought Leadership Platform,” a presentation by Joseph S. Grano, Jr., president and founder of Next-Mark, LLC. Grano will discuss thought leadership as a sustainable communications platform. The event is Wednesday, January 18, 11:30 a.m.-1 p.m., at The Francis, 1289 N. Palm Avenue, Sarasota. Tickets, which include a buffet lunch, are $25 for FPRA members; $35 for guests. To register, visit www.cwcfpra.com.
In the realm of marketing and communications, there’s an emerging trend on building thought leadership platforms as a brand message. Through thought leadership platforms, organizations become “go-tos” within their industries, building a perception of knowledge and as a valuable resource to others. During his presentation, Grano will discuss the development of thought leadership platforms and the best tools to nurture a thought leadership message, and showcase three case studies of major brands who have built thought leadership campaigns.
With more than 25 years of comprehensive marketing, business development and public relations experience, Grano has held key executive management positions in healthcare, technology and financial services. They include leadership roles as vice president of marketing for a health information organization and a pharmaceutical packaging and technology firm, in one case leading marketing efforts that grew revenue from $40 million to $120 million. He also served as director of marketing at two large public health systems. He is the president and founder of Next-Mark, LLC, a marketing solutions company that provides marketing, creative strategy and communications solutions to businesses throughout the U.S. and internationally.
Founded in 2005, Next-Mark clients include such recognized international brands as LexisNexis, Elsevier, Cobb Theatres, Coldwell Banker, Ascom, Westfield Corporation, California Pizza Kitchen and Nuance Communications. Next-Mark local clients include the CitySide Apartments, Sarasota Film Festival, DOCs of Sarasota, Cinebistro and Bullas Performance Golf, Home and Castle TV, among others.
The Central West Coast Chapter of the Florida Public Relations Association meets monthly for professional development luncheons and networking. Visit www.cwcfpra.com for the latest details.
The Florida Public Relations Association is dedicated to developing public relations practitioners who, through ethical and standardized practices, enhance the public relations profession in Florida. The organization’s 16 professional and 12 student chapters provide professional development, networking and recognition opportunities for nearly 1,500 members across the state. FPRA is the nation’s oldest public relations organization, established by Lt. Col. John Dillin, APR, CPRC in 1938. For more information, visit www.fpra.org.