The Women’s Resource Center, Cross College Alliance and the American Association of University Women

 Present “Know Your Worth: Conversations about Gender Advocacy in the Workplace”

Saturday, March 30, at Ringling College

In this free event, participants will learn how to increase their earnings through positive negotiation.


(Sarasota-Manatee, FL) The Women’s Resource Center, the Cross College Alliance and the American Association of University Women (AAUW) present “Know Your Worth: Conversations about Gender Advocacy in the Workplace,” Saturday, March 30, 9:30 a.m.-1 p.m., in the Alfred R. Goldstein Library at Ringling College of Art and Design, 2700 N. Tamiami Trail, Sarasota. The first portion of the event, from 9:30 to 11 a.m., features a salary negotiation workshop aimed to help participants gain the skills and confidence they need to successfully negotiate a salary and benefits package. The second portion features a panel discussion moderated by Dr. Willa Bernhard. There will be light bites, refreshments and door prizes. The event is free; seating is limited. Registration is required at

Ashley Brown, president and CEO of Women’s Resource Center, explains that the AAUW Start Smart program helps participants identify and articulate their personal value. “There’s a big pay gap when it comes to earning potential,” she says. “We’re thrilled to partner with AAUW’s national initiative that’s focused on helping people, especially women, harness their power to negotiate for themselves.”

Why is negotiation so important?

According to Brown, AAUW’s research on the gender pay gap shows that, one year out of college, women are already paid significantly less than men. “In 2009, women one year out of college who were working full time were paid, on average, just 82 percent of what their male peers were paid. And those lost potential earnings add up over a lifetime,” says Brown. She explains that women who negotiate increase their potential to earn higher salaries and better benefits packages. “By negotiating fair and equitable salaries, they will be better able to pay off loans, buy the things they want and need, and even save for retirement.”

Aside from salary negotiation, the workplace landscape has changed in the era of the #metoo movement. In the second portion of the event, a group of local leaders will participate in an intergenerational conversation about how women and men can successfully navigate in today’s workplace. Dr. Willa Bernhard, a psychotherapist, educator, and former WRC board member, will moderate the discussion. Participating panelists include Dr. George Schofield, Felice Schulaner, Janice Zarro, Nick Owens and Madeline Ross.

About the Women’s Resource Center
For more than 37 years, the Women’s Resource Center has been dedicated to engaging, educating, enriching and empowering women of all generations and socioeconomic levels. Today, WRC serves thousands of women and families in Manatee and Sarasota counties. Its vision is to provide unique strategies and programs that strengthen women through life’s transitions and provide balance, confidence and determination, which not only meet their immediate needs, but also provide hope for the future. To learn more, visit